This is how advertisers see women. Listen to the first line of the commercial; this strong 21st century woman  will no longer be defined by how many dishes she can wash.  That’s what women are: walking dishwashers. As if women should come with a tag that tells you what there Energy Saver rank is to let you know how much she’ll cost in utilities over a year compared to different models.

Sure, that one’s cuter, Rick, but look how much more she’ll cost me in gas bills over a year. We’ll take the ugly more efficient one please.

Sure, some women are CEOs and one was even running for president, but this happy homemaker is apparently struggling to get out from under the oppression of the dish towel. But here comes Dixie, with their disposable paper plates to rescue women from what has to be their biggest problem:how can I get the kids to soccer practice and dance practice and playdates and still have time to pick up my perscription for Prozac if I have to load a dishwasher.

If a man ever said these things, we’d be sexist and pricks. But Dixie’s advertising agency writes this, sends it to Dixie, and Dixie obviously said “yeah, thats the message we’re trying to get across.”

Personally, I think its funny, soley becuase I have very little shockabilty left in me. I’ve seen enough beer and car commericals to come to expect this kind of stuff. But if I was a woman and watched this, I might start wondering just how dumb Dixie thinks I am. But few people do. We’ve taken advertising in as background noise, or maybe the constant ringing in our ears that we’ve all learned to live with.